What Google pays for Youtube
Here’s a follow-up to my previous post at Current global Youtube bandwidth might be 126 petabytes per month that I posted as a comment here:
Let me do a quick calculation on the actual expense for Google per 1000 views:
Standard Youtube quality is at 320×180 - 350kbit/s Sorenson - 25fps - 22hz mono audio thus consumes about 8 Megabytes of bandwidth for a 3 minute clip. Guessing that the average Youtube view measured (75 Billion views per year according to Credit Suisse) watches a 3 minute clip.
75 Billion times 8 Megabytes = approximately 590625000 Gigabytes of bandwidth consumed by Google for Youtube per year. = Approximately 590 thousand Terrabytes of bandwidth per year.
Let’s assume Google has brought the cost down per Gigabyte towards $0.05, assuming that since Google is the largest single user of bandwidth in the world with Youtube, that they do get discounts on bandwidth pricing by the content delivery networks and since Google owns and builds many of the fiber optic lines and nodes themselves to including builds the server parks as close to all viewers as possible.
590 Thousand Terrabytes per year times $0.05/GB only amounts to a cost for Google of $29.531.250 dollars to host Youtube each year at this point.
I surely think that below $30 Million for hosting Youtube each year, that is pretty manageable.
Surely my estimate of total cost at $0.05 might be low considering you add other Cloud Computing costs to just Bandwidth, such as storage, encoding capacity and processing power to process each request fast.
If you consider Google would pay $0.10 per GB delivered, and that the average Youtube view instead is 6 minutes in length (in my opinion very unlikely, a Youtube view average length probably is closer to 1 minute, since people skip stuff they don’t really like), then Google would still only have an expense per year for Youtube of below $120 Million per year for delivering those 75 Billion views per year.
Now consider a certain % of Youtube views now are in High Quality mode which uses 480×270 - 1mbit/s Sorenson - 25fps - 44hz stereo mp3 audio and even that more and more of the views are in the Youtube HD format 1280×720 - 2mbit/s H264 - full framerate - 44hz stereo 254kbit/s AAC audio, I still think those HQ and HD formats are only a small % of all Youtube views since most people don’t bother clicking to get HQ and HD quality when viewing and that HQ requires 1mbit/s+ download speed and HD required 2mbit/s+ download speed and a fast computer to decode 720p H264 Flash content.
So my guess is that Google definitely keeps Youtube expenses below $100 Million all included so far, and my estimate is that Google could quickly be making MANY Billions of dollars in revenue from Youtube as soon as Google decides to flip the monetization switch. Which basically means to allow all Youtube content providers to activate overlay advertising on all their videos, which will include referals for 1-click sales including digital content sales and shipped products (for example 1-click Amazon buy), including integrated sales of merchandizing and much much more. Youtube hasn’t even integrated very much full length full quality commercially produced contents such as being a Hulu and all-in-one VOD provider.
Anyways, in my points Youtube will quickly become Google’s biggest source of revenues and profits, and I think it probably is the biggest part of Google’s future and I actually think the growth of Youtube view-counts and bandwidth usage is only at the very early stages and that we are soon going to be talking about thousand and millions of times more views and bandwidth usage once all people transfer their 5-hour daily TV watching to be source from Youtube through set-top-boxes and other ways to watch Youtube on the TV and on mobile devices.
If Google had to get a CPM on ALL videos today to cover their bandwidth and service costs, in my estimation that CPM would be: $1.33 CPM. That would be a CPM very easy for Google to exceed even by only monetizing a fraction of all the views. A $15 CPM is very likely achievable by Google with good overlay advertising, thus Google would only have to monetize less than 10% of all the views with overlay advertising to make a profit.
That is based on my estimate that Google covers mosts bandwidth/storage/ cloud computing expenses at below $100 million per year for 75 Billion views.
I see no reason why Google would be paying more than $0.10 per Gigabyte transfered for normal Youtube views. And I think that most of those most popular Youtube views are for short standard quality video files.