Youtube needs to change
Chad Hurley says they have automatic DMCA systems, or user-generated automatic moderation. Does that mean they have analog and digital fingerprinting filters on uploaded content? Do they provide content owners to scan their content and submit those analog and digital fingerprints? Does Youtube let content owners automatically “take-over” the content onto their own Youtube account when someone else uploads it?
The worst thing I think with regards to content owners being still legitimally angry at Youtube, is that Youtube still doesn’t monetize the views as it should, so all these billions of views of copyrighted material isn’t directly monetized, basically it’s bad for content owners and bad for Youtube as well in terms of paying for bandwidth and infrastructure. Although some say content owners can monetize their content indirectly (stuff like when people watch your music video or your concert video on Youtube, more people buy your CD) and some people say it doesn’t matter that Google is loosing millions of dollars on paying for the bandwidth and infrastructure required to deliver 40 thousand terrabytes of bandwidth per month currently, including the infrastructure required to encoding of 1000 minutes of video every minute, host it and process it in different ways.
I didn’t like Flash based videos when Youtube started, I still don’t like it. But the popularity and ease of use of the Youtube experience is impressive. Still though, I think it’s much too hard to really get meaningful experiences on Youtube, the personalized video recommendations engine isn’t very good so far, the quality is still so low and the incentive from content producers is still very limited cause the monetization is not very effective.
Google is the coolest company out there, but I think they are still too slow at releasing new features. It’s been over a year and a half since Google aquired Youtube, and still nothing much seem to have happened other then perhaps that there is a better more reliable infrastructure behind it, view count and audience is growing, fancy statistics for the content providers, that’s still no difference from the users point of view and especially I would say it could be said to be disappointing from the content providers point of view.
Chad Hurley says he is proud that there are some college kids that are earning thousands of dollars each month posting videos to Youtube, that some people get record contracts or get hired on TV because of being discovered on Youtube. That’s all fine and well, I wouldn’t have the exact monetization statistics, but I don’t think there are more then a few tens perhaps a few hundreds of independent content providers that are able to make money on Youtube thus far. Monetization of Youtube with banner ads next to the video is not much better then traditional adsense, you need millions of hits to start making a few hundreds dollars a month. Once Youtube has activated automatic overlay advertising, the monetization rates should grow 10x or 100x in terms of monetization per 1000 views. This will lead to tens of thousands of college kids being able to make a living being creative with their video publishing on Youtube. So really, Youtube needs to increase the impact from monetization 1000 times.
I posted this as a comment at newteevee.com