Once they activate it, I think it can probably use voice recognition to synchronize overlay advertising with the words said in the video. “When somebody says Coca-Cola in the video, there might be a Coca-Cola ad popping up at the bottom of the ad”.
I think this could be so insanely huge it will revolutionize the whole entertainment industry. Finally it will be possible to make a living putting videos on the Internet. As much as $10 or $15 per 1000 views on the videos should be what Google would be paying any content creator who ties up their Youtube account with their Adsense account and who activates the Overlay advertising on all their videos. No Youtube content creator would be forced to activate the ads, but if the content creator wants to earn money they would be able to flip a switch and start displaying ads on all of their uploaded videos.
So I was saying, this will revolutionize the entertainment and blogging industry cause it would be relatively easy for video-bloggers to then improve the quality of their video productions to get higher audiences. When artists and citizen journalists finally get paid even just a little for their effort, they will be able to do this full time. Walk around with Youtube connected cell phones and still concentrate uploading a lot more quality content then they were uploading back when uploading videos on Youtube was something the independent content producers only did in their free time as a hobby.
I think Google are probably fine-tuning the overlay advertising feature to have it totally ready for when they launch it big time for any content provider on Youtube to be able to start making serious money. Income per 1000 views on Youtube overlay ads are perhaps as much as 100 times higher compared to textual ads using Adsense on for example blogs.
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